PRICEDYMENT GRAPHIC DESIGN AND VISUAL COMMUNICATIONS

Any logo designer’s dream job…I would think

July 19th, 2010

The YMCA has released their new logo and subsequent brand initiation. I like it a lot. The only thing that seems to be distracting me about it is the ‘the’ part of it. Is it too large? Poorly placed? Maybe it could go up slightly and be a more circular font to fit better with the curve in the Y? I’m also not sure about the angled YMCA. Yet, that’s the former name and it should be subdued and not too obvious a change when the inevitable removal of it occurs. Nevertheless, it’s a fine job and now I’ll be able to do the YMCA dance at weddings.

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